Website Design North Devon

Archive for April, 2010

If you own an E-Commerce site, the most important issue with regards to your visitors is getting them to convert into a sale. Increasing your conversion rate is a difficult business, as there are so many factors in the mind of the customer before they buy a product from your website. Aside from the usability of your website, the most important factor is one which is sometimes hard to convey – trust.

How can your visitors trust that your website is genuine and realise that you are a legitimate trader?

Well, the answer is third party verification. That is, an external company telling your visitors that you are indeed who you say you are. That is where ShopperGuard comes in… ShopperGuard.com provide website verification seals to website owners who want to show their visitors that that have been independently confirmed as being a real and authentic business. Read the rest of this entry »