Website Design North Devon

During the last few weeks, some webmasters noticed that some of their long term position 1 or position 2 rankings in Google suddenly ranked at position 6.

The problem affected well established websites with a long history. The dropped web pages had long time rankings for popular search terms, usually on position 1.

If different usage data is the reason for the change then web pages with a higher click-through rate would get higher positions. However, some webmasters reported that even web pages with high click through rates have been downranked.

The penalty also seems to affect web pages that are listed with an appealing title and a description that is very relevant to the search term so it might be that the click-rate is not taken into account.

What can you do to avoid that filter?

If the link to a special web page always uses exactly the same anchor text then the word variety is probably extremely low compared to the competing websites in the top results. That indicates a manipulation of the anchor texts and Google applies the filter.

We think that it’s more likely that the word and phrase relationships are the reason for the ranking drops. It seems that web pages with too many inbound links using exactly the searched keyword as the anchor text were affected by the filter.

When you build links to your website, make sure that you use different but related keywords for the links to your site. If you overuse the same link text, Google might discover a manipulation.

It is not exactly clear yet which factors cause that ranking drop in Google’s results. There are two theories:

1. Google now considers usage data when calculating the rankings.
2. Google now has a better understanding of word and phrase relationships.