Website Design North Devon

Don’t Rely on Just ONE Website! It’s Very Dangerous! Are you like most businesses and relying on just one website for all your traffic?Are you like most businesses and relying on just one website for all your traffic?Even if you’re doing well – what would happen if the site lost it’s traffic for some reason?
(e.g. Google dropping your ranking from their search engine)

Are you like most businesses and relying on just one website for all your traffic?Even if you’re doing well – what would happen if the site lost it’s traffic for some reason?(e.g. Google dropping your ranking from their search engine)Yet for a very low cost, you could have several websites, each generating highly targetted traffic for you…

I’m not saying that if you had 10 websites you’d have 10 times as many sales – but even if you just TRIPLED your sales – wouldn’t it be worth it?

10 Reasons Why Multiple Sites Work so Well ..

1 – Increased Traffic

Unsurprisingly, when you have more websites, you get more visitors. Some will perform well – others may not. Either way, they all attract their own potential customers.

Why have just one salesman, when you can have an ARMY?

2 – Increased Conversion Rate

Unsurprisingly, visitors interested in toasters are glad to find a site all about toasters!

As they’re instantly on a web page giving them what they want to know – rather than having to fight their way around a larger website with lots of non-relevant , the conversion rate goes through the roof. (Just think how fickle you are when surfing!)

You’re far better off having multiple streams of highly targetted and highly converting traffic than just one stream of low converting traffic.

3 – Increased Relevancy.

Mini-sites should be niche. Most websites try and cover a lot of subject and so their relevancy is diluted.

Let’s say you type in ‘toaster’ into Google.

Well, Argos.co.uk sells toasters.

But they also sell golf clubs, fishing tackle, garden umbrellas, hairdryers …. (you name it)

There’s also a website called toasters.com

Which do you think has a higher relevancy to search engines like Google?

4 – Increased Page Rank

You may be aware that It’s important for your main website to have as many inbound links from other (relevant) websites.
In particular, Google loves sites with lots of inbound links – it’s one of their main ranking criteria.

Well, what better way of getting lots of inbound links than by owning a load of small yet relevant websites that you can control!

5 – Ability to Test & Measure.

Having other websites means that you can try things that you may not wish to risk on your main website. You can cleanly run tests to see which factors improve your conversion rate. You can try different prices. You can try different designs, headlines.

You can even appear to be a different company and sell different things to see if potential customers want it before you spend a fortune on stock or even adding it to your main website.

i.e. You can afford to take risks with a mini website.

6 – Not ALL Your Eggs in One Basket.

Having several websites means that if one should fail – it shouldn’t prove catastrophic to your online marketing. Equally, you’re not held to ransom by anybody – for any reason.

It isn’t prudent to pin all your hopes on just ONE site.

You can Spread your bets and see which ones work best.
(I have over 20 sites and some vastly outperform others.)

7 – Fast Turnaround

You can get a mini website up and getting traffic very quickly.
For example, when the UK smoking ban was announced, canny
entrepreneurs sprang up websites selling smoking shelters almost overnight.

How long would it take your web design company to make all the necessary changes to you main website – and how much would it cost?

8 – Attract Different Traffic

Your main website may be unwittingly attracting a certain profile of visitor. It may be high in the search engines for certain key phrases.

They might not even be the RIGHT visitors!

By attracting different visitors, you can be sure that you’re covering your options and that you’re not missing out.

For example – a mortgage broker may have a site that attracts the wrong kind of mortgage leads. (After all – there are lots of different types of mortgages around)

Or a site trying to promote ‘fishing supplies’ to trawlermen may be getting enquiries for ‘fishing tackle’ rather than nets, rigs, navigation equipment, depth finders etc.

(There are a lot more anomalies here than you’d think.)

9 – SEO Friendly Web Address

Having the website address the same as the product or service that
you’re selling increases the traffic from the search engines if it uses the right keywords.
toasters.com is more search engine friendly than argos.co.uk for example

Additionally, your Click through rate to your website is improved because when people see that
the domain is what they’re looking for – they’re much more likely to click on the link to you.

10 – They’re Cheap!

Your main website is the one you’re spending the money on. It’s got all your graphic design, corporate identity, bells & whistles and possibly backend software such as an online shop or database.

You can support and protect your flagship with an array of low cost mini-websites.
Each one with its own domain name and each one pumping extra targetted visitors to your main website.

For a fraction of the price!

They don’t need to win any design awards or cost much – they simply attract more potential customers to your main website, thus multiplying your website portfolio.

Whilst your existing website may have been designed to be attractive to humans, satellite sites can be designed to be attractive to search engines.

For more information about mini sites please click hgere to contact us