Website Design North Devon

Web Marketing

Internet marketing is by far the fastest growing advertising method for all companies in this day and age. It provides you a way of grabbing your target audience and is quick. It is also a much lower cost then traditional marketing which means more money for your business.

Some of the differences from traditional marketing are:

• One - to - One approach. The internet user is typically browsing alone, so marketing messages can reach them personally
• Tailor made-Each site can be marketed in different ways, and by using specific keywords for the site can ensure your target audience find you.
• Appeal to specific interests- Again by using keywords and search engine optimisation, you are ensuring you are marketing your products and services to your target audience. This is because when they are looking on the internet they tend to be looking for something specific.
•  Geo targeting- You can market your content based on location, so that again it reaches the right audience for you.
• Easier to research- You can look at your competitors a lot quicker on the internet and get an idea of what they are doing and how you can do it different . This gives you a chance to stand out from the crowd.
•  Easier feedback- It is a lot easier to fill in a quick feedback form on someone’s site then write in comments manually and spend time posting it, so a lot of people are filling in feedback forms now. This helps your marketing as you can get ideas on what your audience likes and dislikes.
• It works 24 hours a day, 7 days a week which means more people are able to find you

There are website marketing techniques that can give you the edge helping your business be found on all major search engines You are able to gain more internet traffic using website marketing techniques like search engine optimization and paid for sponsored links like Google AdWords  service

If you market your site the right way, you can really promote your services or products, increasing the traffic to your site, which in turn can bring you more customers, which means more profit.

At Website Design North Devon, we understand the importance of marketing your site and use Search Engine Optimisation in helping your site stand out. We submit your site to all the major search engine databases both in the UK and internationally. At all times your dedicated technician will be working with you to help you achieve what you want from your site.

 With millions of websites online and more being added daily, how do you make yours unique and stand out from the crowd?

 You should consider the following:

 Audience Think about your target market. Who is looking at your site already? Who are you looking at attracting to your site? Once you know this, then it makes it a little easier to think about the way your site’s content and layout.Look at Search Engine Optimisation and research what people actually search for, then you can find the best words and phrases for your web site to be listed under. These are the words and phrases that will bring you the most relevant traffic.

Objective Think about what you want to achieve from your website. With an objective in place you can market your site exactly to the right audience. If you don’t even know what you want from your website, how are you going to get it to stand out?

 Layout   Consider a bespoke layout for your website- one that is tailored exactly to your needs and goals. By creating something unique, you will look different from your competitors and the user will find your website more interesting as it doesn’t look like everyone else’s. Make sure your layout is appealing, usable and effective.

  Navigation Make sure your website is easy for the user to get round. You need to make sure that all of the links are working; nothing is more frustrating to a user to click on a link and find it does nothing.
If you have too many links, consider drop down menus, so that the user isn’t confused by all the possible links and is not sure on which one to go to. Use clear and precise headings for each page so that the user knows what each page will contain.

If visitors can’t use your site, they will simply leave and never become customers, so make sure your navigation is user friendly.

 Content Your pages on your site need to load fast and immediately- someone coming across a slow loading page will soon be bored and will come off your site and look at your competitor instead.Make sure the content is written in a way that is easy for your readers to understand, try not to use too much technical jargon as people won’t know what this means and get fed up and leave your site. One of the most important things with content is to make sure it is kept up to date and relevant.

 At Website Design North Devon, we understand the importance of your business looking good on the internet and we offer a range of website design solutions to help you stand out and attract more traffic.

Content Management Systems(CMS) are significant to the success of almost every website and intranet, they have the potential to dramatically make the maintenance of both websites and intranets easier, and yet many organisations are not familiar with this technology. Here we explain a bit about CMS.

A content management system is a program used to create a framework for the content of a Web site, it is used to create, edit, manage, search and publish various kinds of digital, media and electronic text.

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Search Engine Optimisation ( SEO) is the process of improving the volume and quality of traffic to a website from search engines. SEO helps your page to get noticed when potential buyers/clients are looking for a service.Precise, robust, and accountable search engine optimization, marketing and promotion are the vital elements for any online website business to succeed

SEO is used as an internet marketing strategy and works by considering how search engines work and what people are searching for. Unlike conventional marketing and advertising, search engine optimisation delivers extremely targeted leads to a website Continue Reading »

E-commerce, otherwise known as electronic commerce , consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. Continue Reading »

You’ve spent some time looking for the right website designer to design your website, but explaining to them the layout design you have in your mind can be a very trying process. You will find that putting the “picture” in your mind into words can be a difficult task.

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Who are the W3C?

The Worldwide Web Consortium is an international organisation, set up to develop and regulate web standards. Nowadays, there are many different operating systems, web browsers and devices available to view web pages and the number is constantly growing. Websites developed using W3C guidelines and passing their validation tests are much more likely to be read by all of these various web browsing methods. Continue Reading »

Web development is often confused with web design. The definitions of each are unclear.

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Website design is the key the representation of your business online, from the style of the copy to the layout, corporate logos, design flair and even the type of font used all state something about the way your business is run.  Continue Reading »

I have been working within the Computer industry for the last 8 Years. We have a vast experience with the following Windows, Windows Vista, Windows XP, Networking, Wireless, Home Network, Security, Anti-Virus, Spyware, Firewall, Microsoft Office, Excel, Outlook, Word, Web Design, HTML, CSS, Photoshop, MySQL

I can help out with analyzing your computer to optimize the speed of your PC. I can also help with blogs, website design, spyware, viruses, setting up online accounts and much more.